Posted by: ADsevenfour | September 24, 2009 ad campaign pokes fun at John Lewis and Selfridges

DSGi-owned electricals etailer has launched a cheeky advertising campaign targeting rivals such as John Lewis and Selfridges.

The campaign, which does not mention any other retailer by name but pokes fun at thinly disguised department store stereotypes, advises shoppers to go into stores for advice and then buy from the Dixons site. The etailer is using the tagline “ – the last place you want to go”.


See full article here


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